Investing in employee skills development is one of the company’s top priorities. The company manager is able to identify and fill the gaps in his or her team’s skills to ensure its full success. One of the key skills you can develop in your employees is sales.

The Archetype method for effective sales training

With 30 years’ experience in training over 3,000 people in a variety of fields including sales, communication, management and more, the method of our corporate training firm Archetype, located in Brussels, Belgium, starts with the definition of the coaching objectives. We align ourselves with the expectations of the board of directors. Our approach is based on three points:

• An initial meeting with your team enables us to establish a precise diagnosis of your current sales needs and skills. This step ensures your team’s commitment and enables us to tailor our program to their specific needs.
• Following this analysis, we work together to set concrete, measurable objectives that will guide the training. These objectives reflect the Board’s expectations and the team’s ambitions.
• We are committed to post-training follow-up to ensure that the skills acquired are put into practice. This ensures a lasting, positive impact on the team’s overall performance.

Key skills covered in our sales training course

In the course of our training, your employees will learn to master various techniques and skills that are essential for success in the sales field.

Mastering the basics of communication

To sell effectively, you need to know how to communicate with prospects and customers. We teach our participants how to actively listen to their interlocutors, rephrase what they say to show understanding, and ask open-ended questions to probe deeper into their needs and expectations.

Developing an effective prospecting strategy

Prospecting is one of the key stages in the sales process. In our training course, your employees will learn how to develop a prospecting strategy tailored to your company, and how to organize their time to make it more effective. They will also discover various methods for generating qualified sales opportunities to increase their customer portfolio.

Negotiate and close sales successfully

Mastering the art of negotiation is a skill that salespeople must have. We teach your staff to handle objections with tact, to adapt their discourse to the situation and the buyer’s profile, and to use persuasion techniques to positively influence the purchasing decision.

The benefits of sales training for corporate teams

Offering sales training to your staff has many advantages:

• By developing your employees’ sales skills, you contribute directly to increasing your company’s sales and strengthening its market position. This, in turn, improves your sales performance.
• Well-trained staff are better able to understand and respond to customer needs. This enables you to create a solid, lasting relationship with them, and build loyalty.
• Investing in your staff’s skills development demonstrates your commitment to them and increases their job satisfaction. This has a direct impact on their motivation and commitment to the team.
• Sales methods are constantly evolving, and your employees will need to keep abreast of new trends and innovations. Regular training will enable them to adapt quickly and effectively to these changes.

To ensure your team’s success and develop their sales skills, it’s essential to provide them with quality sales training. Don’t hesitate to call on Archetype’s in-company training services for tailor-made support tailored to your team’s needs.