Head of Commercial Strategy: Job Description
Do you aspire to boost sales and lead a team to success? The role of a Head of Commercial Strategy aligns perfectly with your ambitions. Understanding market expectations, developing targeted action plans, and motivating teams to achieve set goals are your daily challenges. Yet, you may wonder how to pursue this career, what skills to […]
Key Account Manager: Job Description
Are you looking to master relationships with your strategic clients and boost your career? As a future key account manager, you already know that the key lies in optimized client management. Each maintained relationship can generate considerable growth opportunities for your company. But you may ask yourself: how do you develop a strong trust relationship? […]
Indirect Sales Manager: Job Description
The position of Indirect Sales Manager catches your attention, but questions remain? Are you looking to better understand this role, its challenges, and the skills required? You are not alone. Developing an effective reseller network while ensuring concrete results can seem complex. Managing business partners requires a clear vision, precise strategies, and the ability to […]
Customer relations manager: job description
Are you looking to excel in customer experience management? The role of a customer relations manager might be just what you’re seeking. You want to understand the specific tasks, required skills, and career growth associated with this position. Your goal: satisfy clients, solve their issues, and ensure smooth communication. You face daily challenges such as […]
Pre-sales manager: job description
Are you looking for a role where technical skills and commercial acumen intersect? The role of a pre-sales manager might perfectly match your expectations. Do you already juggle complex solutions and want to turn these skills into added value for your clients? Are you wondering how to grow your career by tackling technical challenges while […]
3 Types of Managers: How to Choose the Right One
At Archetype, we help our clients navigate recruitment, coaching, and management training using models that clarify strategic choices. Among these, the model of the three types of managers is particularly effective in understanding leadership styles and aligning them with organizational needs. Why Understanding Managerial Types Matters Identifying the right type of manager is crucial in […]
The Complexity of Recruiting Sales Professionals: Why Expertise Matters
As a sales manager, you might think, “I know how to recruit salespeople—it’s part of my job.” And you’re not wrong, it’s possible. But after having trained and evaluated over 3,000 sales professionals, we’ve learned that recruiting sales talent isn’t something to be done quickly or superficially. It requires depth, time, and experience. Here are […]
Is Your People Strategy Aligned with Your Ambition? A Challenge for HR & Managing Directors
Take 1 minute and calculate this: What’s your total development budget, divided by the number of employees? No matter how ambitious your business goals are, or how polished your careers page looks, this simple calculation reveals a lot about your real approach to employee growth. It sheds light on the kind of results you can […]
How Meroso decided to stop production to invest in a Leadership Training
https://www.youtube.com/watch?v=xhuQLeoOmLM Watch the full intervention from Charles Roelants, Director at Meroso Foods. Meroso Foods faced the challenge of balancing the need for continuous production with the necessity of investing in their people. The decision to hold an off-site 2 days seminar meant temporarily stopping production and taking key personnel off-site. This move had its challenges, but […]
Case study: How soft skills shape the future of recruitment and lead to surprising discoveries
Success story of a partnership between Archetype and ESAB: How we replaced someone that we placed 25 years ago! The success story with our client ESAB is an example of a successful partnership. Since the start of the collaboration in 1994, the companies have evolved through various projects, creating a foundation built on shared […]